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by klaksjuh 1 年前

The perfume and makeup subscription service Scentbird intends to launch into the home and personal care markets in the fall. The New York-based company is already profitable, with 140,000 subscribers buying either its fragrance subscription or its Deck of Scarlet makeup service that launched last fall, co-founder and chief executive Mariya Nurislamova told me EndPoint Backup.

“Subscriptions are doing better than ever before” says Nurislamova. “It is a business model that is increasingly well-understood… [subscribers] are okay with being charged every month and they how this works now.” The market for subscription-based businesses has been something of a roller coaster over the last year, Nurislamova notes, and counts herself lucky to have had her company come through the other side unscathed reenex facial.

“It’s very cyclical,” says Nurislamova. “Dollar Shave Club sold and Chewy sold and everybody was excited. Birchbox lays off 100 people and everyone is scared.” Throughout the rising and falling fortunes of the market, Scentbird has stayed the course.

The company has only tapped about $1 million of the $4 million it raised to date, and Nurislamova doesn’t know if it’ll go back out to market for more capital you beauty hard sell.

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