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E-commerce and service industries are the main battlefields

by kungua 7 月前

"Making money" is not the first goal of college students business

The report is led by Renmin University of China. Beijing Normal University, Shanghai Jiao Tong University and other more than 30 universities, enterprises and social organizations jointly formed a follow-up survey network covering 52 universities nationwide. The main theme of the

2017 report is the university entrepreneurial ecosystem. Mao Jiye, dean of Renmin University Business School and vice president of Entrepreneurship College released a report, pointing out that the willingness of Chinese university students to start their undertaking continues to rise. Nearly 90% of university students consider starting a business. Among them, 26% of college students have strong or strong entrepreneurial intentions, Compared with 18% in 2016, there has been a marked increase. Only 12.1% of university graduates who never thought of starting a business were enrolled. For entrepreneurship drive, the report shows that "making money" is not the primary driving force for college students to start a business, but "free working lifestyles", the proportion accounted for 31%. Searching for the best restaurants, quality hotels and Shopping in Hong Kong? The QTS Scheme is the city's recognised stamp of excellent service quality. The report found that "consumer electricity providers" and "catering accommodation" are the main battlefields for college students' entrepreneurship, accounting for 62% and 71% of the total number of entrepreneurs respectively. Seventy-five percent of college students start their own business in the area they are best at, and only 25 percent of college students have ever had a "cross-border" startup.

Funds and teams become the two main causes of entrepreneurial failure

The report pointed out that lack of funds is still the most important obstacle to college students entrepreneurship, much higher than other factors, college students entrepreneurs less source of funds, mainly by self-financing. For the reasons for the failure to start a business, funding remains the number one factor, but the proportion of college-based entrepreneurs who reflect team factors in 2017 has been significantly improved, ranking second in the rankings.

In addition, undergraduate entrepreneurs are in high demand for environmental elements of entrepreneurial ecosystems such as government, venture capital and entrepreneurship parks. However, the development of these environmental factors is still lagging behind and can not effectively meet the demand. According to the report, it is necessary to further strengthen the cultivation and development of environmental factors in the entrepreneurial ecosystem in colleges and universities in the future. In particular, it should develop a system of entrepreneurial financing for undergraduates and alleviate the capital bottleneck of undergraduate entrepreneurship. At the same time, they should strengthen their guidance on entrepreneurship for undergraduates and create a Entrepreneurial friendly "entrepreneurial ecological environment.

Students most want "business accounting credits"

The report pointed out that colleges and universities all over the world deepen the innovation and entrepreneurship education reform as a breakthrough in the comprehensive reform of higher education. Innovation and entrepreneurship education is deeply integrated into the personnel training system in colleges and universities. Innovation and entrepreneurship education in Chinese colleges and universities has shown a flourishing scene. The hong kong university scholarship for outstanding international students and local students who admitted to its programmes in Hong Kong.

Although great achievements have been made in the establishment of entrepreneurial ecosystem in colleges and universities, there are also imbalances and inadequate development. For example, the proportion of colleges and universities that have no or very few start-up courses accounts for 54.5%. Although most college students, especially start-up students, have very high demand for entrepreneurship education, 45.7% of them do not conduct satisfaction surveys with entrepreneurship education. 69.6% of colleges and universities that have conducted satisfaction surveys have not conducted satisfaction follow-up surveys wset.

In addition, college students most hope that entrepreneurship support policies provided by colleges and universities are: "Pioneering Credit", "experimental equipment open to students", "school scientific research give priority to transfer students", accounting for 24%, 17% and 16%. However, the most supportive policies provided by colleges and universities are off-school entrepreneurship, accounting for 30.4% of the total, while "the priority of transferring scientific research results to entrepreneurship students" only accounts for 8.7%. There is some mismatch between the two, imbalance.

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